Penang Arts Festival is a fictional annual event/exhibition showcasing the Malaysian artscene in Penang, Malaysia. The brief was to develop a visual identity for the event across a wide range of branding and promotional collateral.
Penang Arts Festival is a fictional annual event/exhibition showcasing the Malaysian artscene in Penang, Malaysia. The brief was to develop a visual identity for the event across a wide range of branding and promotional collateral.
The logo for Penang Arts Festival is constructed from its initials, 'PAF' in a triangular manner, resembling buntings to represent the festive and happening event. As the festival is fictional, I imagined it to be a rather reputable annual event for the artscene in Malaysia and likened it to the scale of Urbanscapes. As such, the brand colours adopt the colour of the Jalur Gemilang (Malaysian flag), whilst also inspired by Piet Mondrian's art to represent the contemporary artscene.
